I went shopping the other day. Fashion shopping wasn't something I was much into as a kid. Let's face it I grew up in the 80s and 90s (when some of the coolest things around were shoulder pads, shell suits and t-shirts that changed colour when you sweat), so it wasn't the most inspirational period in which to look good as a women. From my memories of 80s films, it was dress drab or like a slut, no real in between.
Since the 00s my interest in shopping has increased a lot. Maybe this is because I was now an adult, had more money to spend and knew what I was looking for (rather than just wearing the trendy things I was "meant" to like). These days it is normally the other extreme, I actually have quite a few pairs of shoes, clothes items and bags that haven't even seen their way out of my room - but oh how pretty they look in there. I'm saving them for the right moment when it's time to unveil them and how exciting that will be : ) (Read my post about "New Shoes" and you'll know how much I like wearing something for the first time.
Anyway, so I went and did a bit of shopping. My main aims were to go to Debenhams and H&M as I had vouchers for both. Now, for anyone that is getting close to 30, you may have noticed that your body has started to change (could be you've put on weight, body shape has changed etc), but it is definitely not what it was 5 years ago. Now, I have definitely not looked after my body as much as I should of. The days of spending half my evenings in dance classes and the other half sweating off calories in night clubs has gone and boy do I notice it. In general, my life has basically changed and with that my body. Bad times : (
Most of the time, I have little worry about this. I haven't really put on much weight, my body is just less toned and there are only three times when I notice this. 1. When I walk up a lot of stairs and get out of breathe (ridiculous I know) 2. When something no longer fits me in my house (even through sheer determination) and 3. When I step in a changing room : (
So my average clothes size used to be a 12-14 (10 on my very slim months and from certain shops). At the moment I am more a 14 and sometimes a 16, which again doesn't worry me that much apart from when all my clothes don't start to fit, then I get mad.
My first trip the other day was to Debenhams. I had a look at some Pineapple stuff, Red Herring, Oasis (the normal really) but decided because I want to re-tone up, I might as well buy the clothes that will convince me to tone. Jogging bottoms/dance trousers - oh the bane of my life! I have been buying this things since my teens as every dance class and sport that I did needed a slightly different look or fit of these items, but it doesn't make me love them anymore. The problem is I have a bootalicious booty (as I like to call it). My bum has never been or never will be ultra trim. I can tone it but it's size will never go down and I kind of like that way (how else would I "shake my thing" in a club). The problem is (especially the dance trousers) do not like behinds like mine). They expect everyone that wears dance trousers to have no bum and no hips (which is cutting out about 3/4 of the female population at least). So when I try on even the loose fit boot cut trousers I still feel they stick to my ass like glue and look horrendous! I took in 8 pairs of sports trousers the other day (all the right size) and only one pair was I convinced to buy, the others made me feel like Goldie Hawn in Death Becomes Her when she puts on weight after her husband is stolen away (picture on right - great film if you haven't seen

it). I'm not even that big, especially as I'm 5ft 9, but put me in those trousers and I feel
huge, lol. So after a good 20 minutes of feeling like an elephant trying to squeeze into
cling film (and those evil shop mirrors that make you look bigger than you are), I left with a decent pair of trousers and a sports crop top (that's for when I'm toned, not now : s
My 2nd trip was to H&M. Now I was reading an article about being 30 recently and it said you have gotten used to your age when you have given up H&M. Given up
H&M? What am I meant to do? Half of my clothes come from there. But it does bring up a very good point. Around my age there is definitely a transition of change in clothes from 20 to 30. There are clothes that I wore 10 years ago that not only would only fit around one of my legs but also is "too young" a look for me now. You
must know what I am talking about, those dresses and outfits that your mum never wanted you to wear out so you either borrowed them or bought them and changed at a friends house so she'd never find out. I'm now of the age where I look at disgust when I see a younger girl wearing one of those. Especially the ones with their bum hanging out wearing a thong (thank god I was never one of those, lol) The best one was in Lincoln recently where a younger woman was wearing skin coloured leggings and a vest top out for a night. From a distance we thought she was nude of the bottom half and were appalled. It also didn't look much better close up, but for some reason, she thought it looked great enough to wear it out of the house. No one of a similar complexion should wear that colour and anyone of a different complexion probably wouldn't, so why they sell that colour, I don't know.
So, back to H&M. As always I like a good browse around the shop. I don't just go for what's in the window or what they happen to have rails and rails of, I like to look at the hidden stuff or the random items that no one has considered (the amount of weird and unusual stuff in H&M that looks better on than on the hanger). H&M (like everywhere else) now have a catalogue (which I wish I hadn't signed up to because every other week they send me updated brochures and I just land up recycling them straight away) and they now sell bigger sizes in most of their clothes. I think this is great and definitely a turning point in their sometimes super skinny sizing. However, this has not completely transferred to their stores. The main store is roughly size 6 - 16 (even though you have to be a detective to find size 16s in the shop and with 14s you also have a similar problem) and then there is a 18 - 24(i think) size area as well. The problem is the bigger sizes are normally completely different to the smaller sized clothes and the fact that they don't stock enough of the middle sizes (i.e. 14 and 16).

For instance, have a look at the picture to the left which I took at H&M the other day. The main dress in the picture on the right has about 35-40 copies of it on the rail and yet there was one 14 there, a few 12s and no 16s. They many consisted on 8s and 6s - ridiculous! Have you ever seen THAT many size 6 and 8 women in that shop. NO, is the answer! Most women in their look size 12 - 16, so where there ideas on ordering come in, I have no idea. And funny enough it is these masses on 6s and 8s that always just land up going straight into the sale after a few weeks because no one has bought them. Maybe if they did proper customer research, they would realise this. That and cuing for changing rooms and tills - they should have taken Mary Portas's ideas on!.
Anyway, tried on the weird n=bunny dress that I liked and due to having a large chest, the dress didn't fit and that was a 14, so no dress for me. I now have to see if I can order it - annoying!
Several areas in which H&M have improved though is there underwear is getting better (the ones that are proper knickers), there range of socks, tights and leg warmers and my favourite, their sports collections. Their sports range started last year I think and since it's started, I have bought loads of stuff. For once, they have obviously listened to consumer needs and the clothes are made nicely, fit nicely and come in a range of colours. At the moment I am buying more from their sports range than any other sports manufacturer because there is something about their designs that works (and this comes from someone that used to buy mainly from Adidas and Reebok). Definitely try out this range - I bought 2 items only the other day : )
I feel I am definitely having to re access what I'm buying and from where. Places like Republic aren't doing it for me anymore and I'm starting to find new high street and designer brands that I like (started a new love for Bench and things like Firetrap). Part of me is sad because my very young youthful chapter is finishing and I now know more what I want from things, but it is also exciting as I get to wear nicer clothes, from slightly more expensive brands and enjoy the shapely figure that I was given. This doesn't mean I stop being individual (still love vintage stuff and boutiques) but I have just matured and changed and that's not always a bad thing!
Today's post title comes from a 90s song called Perfect 10 by Beautiful South:
http://www.youtube.com/watch?v=QWjDZkY1ILU